Ford EcoSport is ASEAN-bound – SUV is third of eight global One Ford offerings slated for the region by 2015

Ford has confirmed that the EcoSport SUV, which was officially introduced at the Auto Expo 2012 in New Delhi, will be coming to ASEAN markets. The vehicle is the third of eight all new global One Ford vehicles destined for the region by around 2015.

Developed by Ford’s Development Center in Camaçari, Brazil, the EcoSport sits on the company’s global B-segment platform, which will provide the basis for a family of vehicles expected to eventually represent two million units annually.

Ford has big plans for the vehicle, and says that the SUV is a significant linchpin in its plans to achieve its goal of increasing worldwide sales by nearly 50% by mid-decade to eight million vehicles a year, of which 60% to 70% of sales is expected to come from the Asia Pacific and Africa region.

No introduction dates have yet been bandied for the EcoSport in the ASEAN market, but the company says that it’ll be produced at Ford Thailand Manufacturing’s facility in Rayong, Thailand.

© 2012 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Thu, 05 Jan 12 06:21:23 +0000.

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